I was originally trying to say, ‘eOne, how can we work a deal where I can get my masters?’ Then Hasbro bought eOne so I was dealing with Hasbro and eOne.” Talking about what a mess it was the rapper disclosed, “I was talking to eOne they were giving me the runaround so I said ‘Why don’t you let me come work for y’all so I can get my masters? I can blow your sh*t up make it go you can give me the Death Row Catalogue and let me get my masters’.” He continued, “They had the label, and for a year and a half two years I was trying to get my masters. Snoop Dogg revealed, “I was working for Def Jam, Executive Creative Consultant…so I was doing my little work over there, and I really wanted Death Row first, but eOne sh*tted on me, they tried to treat me like a h*e, they wanted me to come and work for them.” 30 years on from the release of ‘Deep Cover’, which was released on Death Row, Snoop is now the sole owner of the Record Label.Įarlier this year, the rapper bought the label and quickly decided to remove the label’s entire catalogue from streaming services, and in an interview with rapper Noreaga on the Drink Champs podcast, Snoop let it be known why that music is no longer available. On August 23rd, 2019, an American toy company, Hasbro, purchased eOne for $4 billion and sold off eOne Music to the BlackStone Group in April 2021, meaning the label would be under its fifth different owner.Snoop Dogg’s early years began during the 1990s G-Funk era, where, alongside Dr Dre, Nate Dogg, Warren G, 2pac and others, he would help take West Coast hip hop to heights it had never seen before. WIDEawake acquired the company for $18 million and later sold it to Entertainment One (eOne). The record company ran bankrupt in 2006, meaning Knight wouldn’t be in control anymore. The death of Death Row became more imminent in 1997 when Suge Knight was convicted of parole violation and sentenced to 9 years. Soon after, the record label split into two, with Tupac Shakur and Snoop Dogg on either side of the rift. He left in 1996 after contributing to a couple of tracks in 2Pac’s All Eyez On Me album. Dre was frustrated by Knight’s violent approach to business. While the beef often resulted in violence, it was until Suge Knight’s entourage was attacked in a gunfight that things intensified.ĢPac Shakur landed in prison alongside other BBE members, but Knight visited him in prison, paid his bail, and signed him to Death Row.Īll along, Dr. Snoop Dogg’s debut album, Doggystyle, was released in 1993, and surprisingly, it outperformed The Chronic by achieving quadruple platinum sales.Īre Record Labels Dying? The Future of Record Labelsīetween 19, Death Row had become so popular that it frequently tussled up with Big Boy Entertainment over the competition. Dre’s “Deep Cover” single, which featured Snoop Doggy Dog as his rap protégé, Dre’s popularity as a young solo artist exploded, and so did Death Row Records.Īround the same time, Death Row released The Chronic album, which sold up to 6 million copies in the US alone. With the help of other prominent faces in the music industry, such as David Kenner and Van Winkle, Suge Knight began signing young, California-based artists. The group decided to change the name of their label company to Death Row Records in 1992 and sought Godfather Entertainment as its parent company. The three, together with Dick Griffey, started working on a new record label that was initially called Future Shock. Ice Cube, Suge Knight, and the D.O.C followed suit. After leading the record label through a successful breakthrough, he left three years later because he felt he was underpaid. Dre signed with Ruthless Records in 1986 to work as the head of the production. Who Really Owns Death Row Records? A Brief History…ĭr.
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